DESIGN & PRODUCT LEADER, AI-NATIVE COMPANY CO-FOUNDER
Good design is hard. Building teams that do it well, while AI rewrites the rules, is the work I'm here for.
I’ve spent much of my career cultivating a culture for great product design while helping shape the tech of tomorrow ⎯ and now I find myself at the center of one of the most consequential shift our industry has seen.
13+
years experience
2
patents
6+
years people management
10
person cross-discipline product team, built from zero
Work
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Building a design org from zero
CASE STUDY · ORG DESIGN
What did it take to go from first designer to Director? Building up the people first.
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From three products to a 2-year strategic vision
CASE STUDY · DESIGN IMPACT
How does a designer's scope expand to authoring a strategy? By transforming the experience ⎯ language, interface, and all.
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Scaling the systems that make good design repeatable
CASE STUDY · DESIGN SCALE
Unified design system across Product and Marketing.
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Design Isn't One Thing
REFLECTION
A practitioner’s reflection about gen AI in the design process. Design Isn’t One Thing: both a provocation and my answer to one of the most common questions in software development today. -
Designing for AI-native product experiences
CASE STUDY
How my practice is evolving for designing for AI tech, before and now alongside agentic design and coding. And framework exploration on what agentic practices actually require.Designing the boundary between Machine Learning judgment and human control: decision explainability and human override for e-commerce fraud protection.
Designing the amplifiers of what humans can see, measure, and act on powered by all AI-native tech: human movement capture and analysis for sports and healthcare.